Transform your content marketing strategy with unique, inspiring
video content that engages, converts, and retains customers.
And high-quality video is the king of content. Video is not an “add-on” to your content marketing strategy – the need for businesses to constantly engage their audience makes it essential. The video landscape is noisy and competitive, so every video you create should have a purpose, a means of fulfilling that purpose, and a way to measure its success. We help you get there – every step of the way.
Video stimulates multiple senses. It makes information easy for your customers to consume. It’s great for storytelling. It’s a perfect fit for social media. And better video production equals better video leading to better results, including revenue. Simply put, marketers love great video because it works.
There are some wonderful free tools for creating video content, including the phone in your pocket which probably shoots 4K. Some may understand the concept of editing video, or have some video experience. But the most effective video also has a great concept and script, professionally captured video and audio, on-brand and consistent graphics or animation, purposeful sound design, and a beautiful color grade. Your video content deserves to be created by people who can take the production to the next level.
Consumers may not be able to put their finger on the difference, but we can. Excellence in every step from conception through post-production guarantees a more positive viewing experience. Creating a series with consistent themes and elements builds your brand authority and has your customers waiting on your next release.
Tell your brand story. Highlight core values. Show them your company is unique.
Identify an intent to purchase and improve brand recall. Online video advertisements have the highest click-through rate (CTR) than all other digital ad formats.
Establish expertness or thought-leadership. Provide useful information. Take advantage of popular search terms from customers (like “how to…”).
Consumers rely on product overview videos to help them buy. They become more confident in purchasing a product or service and they’re more likely to share a product video than other marketing content.
Live streaming your events, webinars, town halls, or trainings gives viewers a chance to be in the moment with you. Customers don’t want to miss out so they’re much more engaged in live broadcasts than other types of video.
Consumers love good products that come from good places. When you show the face behind your business (office tour, slice-of-life employee interview, company outing, etc.) you inspire an emotional response and customers are more willing to become brand advocates.
Consumers are more likely to trust somebody else talking up your company. Your happy customers are eager to share their satisfaction with your products and services.
You’ve caught your customers’ attention, but you need to keep it. Webinars or vlogs do a way better job than text or images in creating long-term customer loyalty. Live streaming a high-quality webinar and later distributing an edited version is a fantastic one-two punch.
You can easily bring the fun of any event to employees or customers who couldn’t be there in person. Going a notch further to LIVE STREAM your event hooks viewers for the same reasons we constantly check for social updates.
Kickstarter campaigns with video succeed significantly more often than those without. It’s no coincidence that the most successful campaigns also have the best video.
